• Slice to offer customers an opportunity to co-create the network by treating them like owners.
• Slice is the UK's first eSIM only network available exclusively via an app.
• Slice will offer monthly rolling plans, which include roaming allowance and unlimited talk and text as well as annual cashback incentives.
• Founding Slicers jump straight to the highest tier of cashback which is 20% back on their annual spend. Plus the chance to win a £30k house deposit.
• Slice to offer a 7 day free trial to all new customers.

London, 2 September, 2024. Slice Mobile, the UK's first eSIM-only network, marks its early release launch today, welcoming its founding customers. As the latest mobile virtual network operator (MVNO) in the UK, Slice is the only network to offer an entirely app-based eSIM experience.

Slice will set the industry standard by being the first eSIM only network in the UK, providing users with the freedom and flexibility to manage their mobile plans with ease within a brand new Slice app, without the need for a physical SIM card. More than just a mobile network, Slice is committed to treating customers like co-owners. This means shaping the service together by giving customers the power to vote on product features and benefits, and even contribute to naming decisions. The new network will offer four core monthly rolling plans designed to cater to different usage needs that include unlimited talk and text, as well as generously sized data packages and EU roaming. The plans are made with the modern user in mind, making it easy to stay connected while travelling for work or leisure.

Slice is launching when the consumer landscape continues to evolve, particularly for GenZ and Millennial audiences. There is a growing sense of disillusionment with the current mobile network offerings with 35% of GenZ reporting a negative sentiment towards their current provider. Against this backdrop, Slice is looking to appeal to a new wave of customers who are looking for something different from their network.

Plans will start at just £10 per month and come with a free 7 day trial. Alongside this, customers can earn cashback based on their yearly spend which increases with customer tenure, making Slice great value for those looking to save money on their mobile phone bill. Founding customers will jump straight to the highest tier of cashback which is 20% back on their annual spend.

Rob Brock, Product Director at Slice, said, “We are very excited to start letting founding customers through the doors and getting the Slice app into their hands. From the beginning, our vision has been to develop a network that not only provides unparalleled service and functionality but also evolves effortlessly with the dynamic needs of mobile users. A key decision early on was to make Slice an eSIM only mobile network. With the eSIM market rapidly expanding and our audience's growing demand for sustainable and instant connectivity options, the move to eSIM was a clear and natural choice for us.

Brock added, "At Slice, our mission goes beyond delivering exceptional connectivity and a seamless app experience—we’re committed to breaking down barriers for customers who want to engage with us as their mobile network. We view our customers as co-owners, empowering them to actively co-create and shape the network and its features, ensuring it becomes the network they've always envisioned. In return, we’ll reward them with things they actually want to own. Our ultimate goal is to establish a community where there is no distinction between 'us' and 'them,' but rather a single community of 'us'."

Slice is currently in its early release - and will be opening doors to its founding customers gradually. Founding Slicers will jump straight to our highest tier of cashback which is 20% back on their annual spend. Plus the chance to win a £30k house deposit.

To sign up to the waitlist visit: www.slicemobile.com